Branding, Design Strategy
Pick a dying or defunct brand and bring it back to life while sticking to its original soul. Through creation of a collection of integrated collateral,
the brand needed to evolve with new visuals and development to become a holistic brand.
Quiksilver was once an iconic surfing brand whose soul was “Free Your Spirit.” In the future, it will be the brand to encourage people to lead adventurous lives by providing them with the essentials and services to help them embark on adventures.